04 March 2008

Ooba vs Ooba

My brother made me aware of this. Shall we play "spot the difference"?

ooba.com vs ooba.co.za

Ooba.co.za is a rebrand of MortgageSA... a South African company which deals in home finance etc. They've just been made techno-savvy with this 'hip' rebrand which... well I guess the design studio they consulted seriously ripped them off. Shame.

more at http://www.wibble.co.za/blog/ooba-mistake

(Also, their logogram is just a little reminiscent of Sony Ericsson wouldn't you agree?)